Why Target Would Want To Kick Amazon Out

According to a leaked memo acquired by The Verge, retailer Target is instructing its staff to remove Amazon own-branded hardware from its shelves. That means the Kindle suite.

Target’s memo says simply that it’s reviewed its product lineup and decided not to carry any further Amazon hardware. Stock will be replenished through May 13th, Mother’s Day, and the memo notes that the Kindle Touch will be in an ad campaign for the week of May 6th. Staff are instructed to follow best practices to “remerchandise” remaining stock, and to explain to customers who ask that it’s all just part of the normal flow of business, continually evaluating products they stock and so on.

A swift and decisive halt, then, carried out even as the store tries to maximize customer interest and, of course, its revenues by popping the Touch on an ad promotion just before Mother’s Day. The Internet has a pretty clear idea of why Target is doing this, and it comes from Target’s own words: The move is due to a “conflict of interest.” That conflict is Apple.
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Why Target Would Want To Kick Amazon Out
The big-box retailer is trying to avoid being a bleak house.